Article: Use Bundling To Increase Your Profits And Sales

by John Smith




Use Bundling To Increase Your Profits And Sales


An effective way to increase your profits and sales is


to bundle many products or services together into one


package. This gives people more reasons to buy your


products and services. People also have come to


believe package deals are a better value. You want


all the products or services to be closely related. For


example: if you're selling a computer you could add in


software, hardware, computer furniture, etc.


There are many ways to go about choosing the right


products or services to bundle into one package. You


could survey your customers and see what products


or services they would like you to offer in the future.


Spy on your competition and see what products and


services they're offering or not offering. If you would


like to, bundle unrelated products or services together,


ask your customers which ones would be of interest


to them.





Bundling can also increase your target markets which


in return would give you a larger audience to sell your


products and services. For example: if you're selling a


baseball magazine you could add a free baseball when


someone buys a subscription. You're now targeting


people who want the baseball magazine and those that


want to play baseball out in the yard. Some people


buy a package deal just to get one of the products.


There are many sources where you can find products


and services to create a package deal. You can buy


them from wholesalers or drop shippers. You can


buy the reproduction/resell rights to other people's


products. Teamup with your competition to create


a package deal. You could joint venture or cross


promotion deal with other businesses. You could also


create your own products and services. Be creative


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