Article: Search Engine Optimization Explained

by Ted Prodromou




Search Engine Listing And Optimization


In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website. Understanding how search engines work and what they require is an important first step to harnessing their marketing power.


The two types of search engines can be characterized as active and passive. An active engine utilizes crawl technology that constantly searches out websites, adds them to its database and creates listings automatically with what it finds. Passive engines require registration of your website directly with them and rely on editors to add your site to their directory. As search engines have evolved, many have adopted a combination of passive and active strategies.


Search engine optimization is the utilization of techniques that will assure that search engines find and include your website in their databases. There are proven methods to search engine marketing involving website design and content adaptation, and keyword strategy. The primary goal of these methods is to bring traffic to your site. The secondary goal is for that traffic to be targeted to your product. In the internet marketing game, exposure is essential. But marketing efficiency requires effective exposure to the right prospects.


Customer Delivery By Search Engine


Valiss's knowledge of search engines and how to position your website for optimal exposure can help your website top its market. Search engine optimization must be a central part of your internet marketing plan. By refining your website, Valiss will enable search engines to deliver more of your prospective customers to your site.


Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he's the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. Hes also a certified personal and professional coach.


Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, "Attract Clients While You Sleep". For more information visit http://www.valiss.com/specials.


If you would like to download his free report "How To Attract Clients While You Sleep" visit http://www.valiss.com.


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